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Easy Ways to Create a Coronavirus Crisis Management Plan
As small business owners, we're prepared for a lot of things, whether it's a seasonal shift in sales or an unexpected employee absence we have to step in and cover.
But we've never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope in these strange times.
I know that this is a scary and isolating time both personally and professionally. I hope you're staying safe and healthy, and that this article can help you with planning for business challenges related to the coronavirus.
I've personally had to pivot many times as an entrepreneur, and while it can be stressful, it can also be a time of innovation and growth.
As you're creating your coronavirus crisis management plan for business, here are a few things to focus on:
The Importance of Helping Over Selling
I get that you have a company to run, and I'm not suggesting you start giving things away for free or risk your health to open up shop. What I'm recommending is that you take a step back and think about your community while you're running your company.
Maybe there is a way that what you offer could help people in this difficult time. One of our clients, The Broken Whisk, has had to stop serving customers in their Agassiz, B.C. restaurant. They instead created a select menu of gourmet meals for cheap price each, which can be ordered in advance and picked up.
And not only is their Facebook post getting liked and shared because it's a delicious offer and a way of giving back to the community, it's also started a chain of charitable giving. More and more people are donating money to buy meals for those in need.
Is there a way you can adapt your current marketing model to better serve your customers and community?
Online Events & Offerings
Obviously, hosting a conference or awards dinner is off-limits at the moment. A huge part of your planning for business challenges related to COVID-19 is going to include an online marketing strategy.
Think of some ways you can still connect people from the comfort of home, including webinars, Facebook Live videos and virtual conferences using tools like Zoom. And don't just focus on coronavirus-related content. Keep producing video that will benefit your small business marketing strategy long after the COVID-19 crisis is over.
Now, if you are concerned of purchasing furniture online, you are more than welcome. And we take care of all preventive measure and safe packing.
"Furniture is safe for your use, and don't have risk of spreading covid".
Should You Stop Marketing During COVID-19?
Unless you sell toilet paper or hand sanitizer, you may be concerned about the impact of the coronavirus on your small business; your revenue, employees, and empty marketing funnel. So does that mean you should hunker down and stop your marketing efforts for the time being? No!
I'm a firm believer in focusing on what we can do and change while finding the opportunities amidst adversity. In this article, I'm sharing some ways you can address the challenge of marketing during a crisis and keep your company going.
Business Planning for Future Growth
Of course you have to respond to the COVID-19 pandemic with the right messaging, but don't get tunnel vision when it comes to your marketing strategy and ad dollars.
While consumers are spending more time online, they're not keen to make decisions about the future right now. If you have a service that requires your customers to plan far ahead or travel, your conversion rate will suffer during the outbreak. So don't expect that the same content and ads that brought in traffic before the pandemic will keep coming.
But all is not lost! This can be an opportunity to engage with your customers on social media and increase your brand awareness with content and even paid advertising. With paid ads, you may even find that you have less online competition during an economic downturn, meaning you'll pay less for more eyeballs and clicks.
From promoting spring-themed gift cards on your website to creating useful articles on financial planning during COVID-19, give your customers a reason to stick with you-even if the pandemic is bringing you more business.
For example, Your Yoga Flow is an online app that provides virtual yoga classes. If anything, they're seeing an increase in sales as people try to stay active and healthy while cooped up at home. By not just selling their services, but providing a free meditation during "these trying times," they boost brand awareness, give something back and stay top-of-mind.
If you're willing to look forward while creating your coronavirus crisis management plan, you'll be better positioned to stay relevant and re-market to your audience at a later time.
Empowering Our Employees
In the furniture manufacturing unit, we have already vaccinated our employees and visitors are checked if they have two dose of vaccine or not. So, your solid wood furniture is made from fully vaccinated workers and transported to your door steps with perfect safety and care.
Here are a few ideas:
Offer training opportunities to help your team and your company in the long-term-whether that's getting a new certification or reading relevant industry books.
Consider making vacation policies or work hours more flexible to accommodate employees whose kids may be out of school, for example.
Share jobs across departments to increase responsiveness to your customers.
Involve your team in "back burner" projects or things you've put off because you were too busy before.
If your team is working remotely, make sure to check in with them often. A virtual daily coffee or 15-minute meeting to see how everyone is doing can be vital to your team's mental health and well-being.
No matter what type of company you have, your customers are looking for help and assurance right now. As you're developing your coronavirus crisis management plan, keep in mind that everyone is being bombarded with messaging noise.
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